Adapstat
Designing a pre-launch brand and landing experience to validate, endorse, and fund a neuroadaptive health innovation.
Role: Brand Designer · UX/UI Designer Tools: Figma, Framer, Adobe illustrator and photoshop Year: 2025
PROJECT OVERVIEW
The problem
Early-stage innovations often face a credibility gap. Stakeholders must believe in the vision before they can interact with a live product.
The goal
Create a brand and landing experience that communicates trust, scientific rigor, and emotional reassurance, even before the product exists.
My contribution
Brand identity, UX strategy, Web copywriting, research, UI design, Framer development and Interaction design
THE CHALLENGE
How do you design trust for a product that doesn't exist yet?
AdapStat’s product is still in development, but the mission is urgent. The first step wasn’t to demo an interface, it was to design belief, clarity, and a story that resonated with the people who need it most.
My challenge was to craft a landing experience that inspires early connection and validates the vision before a line of product code exists.
BRAND DIRECTION
The brand needed to reflect both the sensitivity of neuroadaptive technology and the intelligence behind it. I developed three creative pillars that guided all design decisions.
Delicate
A soft, humane tone that reflects the emotional realities of neurodivergent and health-challenged users.
Adaptive
Fluid visuals and responsive patterns that echo the nature of neuroadaptive systems.
3 Genius
Clean typography, structured grids, and scientific clarity that communicate innovation without intimidation. The logo is a minimalist infinity loop, reflecting continuous adaptation.
The outcome is a balanced identity system that feels visionary yet approachable, forming the emotional foundation of the landing experience.
UX Strategy: Designing for Validation, Not Conversion
Instead of a traditional “Sign Up” or “Learn More,” the call to action was RSVP, an invitation to join the movement early.
Every interaction was designed to communicate: “You can be part of something meaningful before it’s public.” The page flow was built like a soft pitch
Introduce the vision (why AdapStat matters.)
Build empathy (who it serves and why it’s needed.)
Call for endorsement (“Secure your seat”), a symbolic commitment.)
From Figma to Framer
I designed the entire page in Figma, then built it in Framer for a live pre-launch presence.
The decision to code in Framer allowed rapid iteration, responsive animations, and seamless hosting, perfect for a lightweight launch without a backend product yet.
The result is a fully functional landing experience that looks and feels ready, even while the product is still in incubation.
6. Results & Early Impact
Although AdapStat is not yet public, the landing page serves as its first introduction to the world.
The launch successfully:
Established AdapStat as credible and innovative
Helped collect early RSVPs and endorsements
Provided a professional digital presence for investor conversations
Created a shareable, linkable brand touchpoint
Enabled the team to begin building community and interest
Reflection
This project taught me that trust can be designed, even before a product exists.
From defining a visionary brand system to designing a landing experience that communicates intention, not features, this project reshaped how I approach early-stage innovation.
At its core, AdapStat allowed me to blend brand strategy, UX thinking, and UI craftsmanship into a single vision-building experience.